How much did
yesterday's ban cost you?

Most media buyers don't count the cost of a ban. It's smeared across different line items — proxy here, SIM there, setup time "I'll get to it later". Plus it's psychologically easier to write it off as "bad luck" than to track it methodically.

We pulled data from 127 clients who came to us running a farm and asked them to reconstruct losses for the last 3 months. Averages are below. They're conservative — we only counted what was backed by receipts.

What adds up to $347

Proxy ($40)

Residential proxies run $3-15/GB (Bright Data, Oxylabs, Soax). One account in active work consumes 10-15GB over 2 weeks (headers + message body + media). At an average price of $5/GB — $60 per period. When the account gets banned, those $60 are partly utilized, partly lost. On average — ~$40 in net loss.

Warmup + setup ($120)

3-5 days of behavioral warmup equals 3-5 hours of human-time equivalent (including monitoring, tweaks). Plus the baseline setup — TDATA import, device fingerprint config, proxy binding. Another 1-2 hours. Total ~4-6 hours × $30-40/hour = $120-240. Averaged — $120.

Lost ad spend ($150)

This is the most variable component. If the account got banned before a commercial campaign started — loss is zero. If mid-campaign — you lose all the warmed traffic assigned to that account (usually $50-300 depending on the niche). Averaged across 127 clients — $150.

Re-setup ($37)

Buying a new account ($2-10), importing bases, binding to the campaign, rebuilding lead lists. 1-1.5 hours of work = $37 at a $30/hour rate.

Bans per month — the reality

Observed across the client base (before anti-ban was rolled in):

The upper bound matters here for the lower tiers — beginners often burn $15-20K in a month before they figure out what actually needs fixing. This isn't "tough luck", it's a systemic error in infrastructure choice.

Time is more expensive than direct losses

Reworking one banned account takes 3-4 hours on average (including root-cause investigation if you care, diagnostics, new account, reconfiguration). 10 bans a month = 30-40 hours of pure "rework time".

If you're the only operator, 30-40 hours equals a full work week that goes NOT to outreach, NOT to clients, NOT to new stacks. That's an invisible opportunity cost not reflected in the $347.

How many bans cover the plan

TG:ON tiers:

The math: Agency-year at $845 pays off if TG:ON saves you 2.4 accounts per year. For an active media buyer, that's 2-3 weeks, not a year.

Run the numbers yourself

The simple formula:

This math doesn't count the additional upside from better conversion (see the 2% → 47% conversion piece). With that upside, TG:ON pays for itself much faster — but even on "ban prevention" alone, the math is in the green from the first week.